Cold traffic expects muted autoplay
Marketers on Reddit tie muted landing-page autoplay to browser rules that block sound until interaction, and worry that viewers who stay muted miss opening lines unless the player restarts on unmute.
“Most web browsers in most situations no longer allow videos with sound to autoplay on websites without the user interacting with the page and haven't for some time. So if you want the video to autoplay it has to be muted.”
“what are your thoughts on that same landing page not being able to fast forward nor backwards? My fear is that if you can't fast backwards but it's muted, people miss some of the video.”