Choose video marketing software

You have a video that needs to sell, but the roundups keep grouping a video editor with a video host. The right product depends on your use case: a sales video for cold traffic, a nurturing video on your site, a live pitch, or a clip sent to a single prospect.

Choose the use case first, then pick a tool in that category. People searching for the best video marketing platform want hosting, playback and follow-up in one stack.

Open the six-question player picker

These platforms host the video, play it, and either track who watched or send that person to your CRM. Some include a virtual room where the offer appears. Video editors, and schedulers that only publish to social accounts, are separate products.

You can put that recording on a sales page, on your own site, in a live webinar, or in a message to one person.

The notes here come from each vendor's own pages and from long-term user reports, with prices checked on the vendor's site. Read how we rate tools for the full method. Every tool, in rank order, is in the full ranked roundup of video sales tools.

This category covers a video sales letter on a funnel page. The player needs to autoplay, show a button during the pitch, and record which viewer bought. A host that only counts views never shows you who bought. In a SaaS marketing discussion, users note that many hosts still stop at view counts.

The four players below are not in rank order. What changes once traffic arrives is whether you pay for plays, for bandwidth, or for something else. The VSL hosting cost calculator estimates the monthly cost of that traffic.

TrackPlay is a VSL player and analytics platform for paid-traffic funnels. It ties each play to the sale and posts that sale back to the ad platforms. Its website says an ordinary host counts plays. TrackPlay reports the timestamp, the viewer and the edit tied to the sale. Pixels fire from that sale, and the split-test winner is the version that produced the sales.

It is narrow by design. Because it is built for a paid-traffic sale, it is a poor fit for a content library or a live class. Channel pages and a webinar room are separate products. On an ad landing page, the timed button, the split between buyers and everyone else, and the sale sent back to the ad account still apply. Independent reviews are scarce outside the vendor's own site, which is what you would expect this early, and new accounts currently need an invite code. Limits beyond that are in the TrackPlay review.

Vidalytics says conversions are the only job it is built for, and that the player is aimed at video sales letters and funnel builders. The same page splits viewers into buyers and non-buyers, and into first-time viewers and people who come back. Buyer segments are the reason to open the Vidalytics review.

Panda Video hosts sales videos and course videos, with billing based on bandwidth and storage. A large library makes that bandwidth bill the number to compare. The Panda Video review explains how that bill is calculated.

Voomly is a video player for marketers, with the call to action built into the video. On Plus and above, bandwidth is uncapped. Plan details for that allowance are in the Voomly review.

Product demos, case studies and webinars that trigger the next email belong in this category. Sending the confirmed sale back to the ad platform is what those sales-video players are for. If you are choosing between those players and a site host, read Vidalytics vs Wistia.

Wistia offers hosting, marketing, video creation and analytics together. The same page groups webinars and forms under Market. In a marketers' thread, users recommend it for analytics, A/B testing and forms on the player. For more on Market, read the Wistia review.

Vimeo is a general host. Forms and buttons on the player start on the Standard plan. Open the Vimeo review when you need the plan that adds the form.

People who registered for a pitch need a webinar tool, with the offer in the room and the messages around the session.

WebinarJam aims the product at selling online, live and as an automated session. Room size and the offer tools are spelled out in the WebinarJam review. EverWebinar runs the recording on a schedule after the live session. WebinarJam versus EverWebinar separates the live pitch from that replay.

Vidyard is tracked personal video for a revenue team, embedded in the tools that team already uses. The clip goes to one account. Public funnel pages use the players higher on this page. The Vidyard review covers where that clip sits in the CRM.

Follow three steps. Start on the vendor's own site for what the product does and what the plan costs. Then read user reports for how the price changes once traffic grows. Then open that product's review for the drawback that shows up when you are trying to make a sale.

The pattern in those user reports is concrete. A GoHighLevel thread recommends tracking video views in a workflow and tagging the contact from that view. If the view never becomes a tag, the next email goes out the same way for everyone.

My recommendation depends on where the traffic comes from. For paid ads and a single offer, I would open TrackPlay when checkout has to tie the sale to the play, and Vidalytics when you want buyers separated from other viewers and more public reviews to read. I would skip both for a library of demos and use Wistia for that library. I would host the live attendees on WebinarJam. When the clip goes to one account, I would open Vidyard.

If you do not know which of those you have, answer the six questions before you open a second pricing page. They ask what the video needs to do, which metric you care about, and how you prefer to be billed.

Open the six-question player picker