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Mux pricing

What Mux costs, what each plan is metered on, and what to expect as your traffic grows.

By Dominic Reyes, Lead reviewer. Edited by the Play That Sells desk.

What Mux costs

Usage-based and priced per minute of video, not per gigabyte. The free plan covers 100,000 delivery minutes plus 100,000 AI-workflow units each month, up to 10 stored videos, on-demand only, no card. Pay as you go adds live video, unlimited storage and a $20 monthly credit; credit plans are Launch ($20/mo for $100) and Scale ($500/mo for $1,000). Base rates at 720p basic quality: input is free, storage runs $0.0024 and delivery $0.0008 per minute, with the first 100,000 delivered included. 1080p costs 1.25x, 4K is 4x. The player and the analytics cost nothing; DRM adds $100/mo plus $0.003 per play, and custom domains are $100/mo. Enterprise discounts start above $3,000/mo. Checked 28 September 2026.

Prices checked 28 September 2026. Verify on the vendor site before you buy.

What works

  • The best developer experience in this category. The API is clean, the docs are current, and reviewers integrate video in an afternoon. One comparison calls it the Stripe for video, and Capterra reviewers single out documentation that saves real development time.
  • The player and the analytics are free. Mux Player and Mux Data (quality-of-experience analytics: views, playing time, retention, top content) cost nothing on top of usage, and on-demand captions in 22 languages are free too. On raw-delivery rivals you would build or buy those.
  • A real free tier and per-minute billing you can reason about. 100,000 delivery minutes a month free with no card, then you pay per minute of video duration rather than per gigabyte, so a bitrate spike does not blow up the bill. Just-in-time encoding and automatic cold storage keep the base rates low.
  • It holds up at scale. Large media teams run production video on it and long-run users describe it as something that just works, without them managing a CDN or an encoding pipeline.
  • AI workflows are built in. Mux Robots will translate captions, generate chapters, summarize, find key moments and moderate content through the same API, billed per minute plus per job.

What to watch

  • It is infrastructure, not a selling tool. There is no sound-first VSL autoplay, no timed CTA cards, no lead-capture forms over the video and nothing that attributes a play to a cart-verified sale. Everything that makes a video actually sell, you build yourself or bolt on another tool.
  • It assumes you can code. The whole product is driven by an API, and there is no drag-and-drop marketing dashboard to publish a page and watch conversions. A non-technical seller will feel that on day one.
  • Cost compounds as you scale. Encoding, storage and delivery are separate meters, and Mux itself admits video is often a company's single largest infrastructure line, larger than its whole AWS bill. Independent comparisons flag Cloudflare Stream as cheaper for plain hosting, so model your view counts before you commit.
  • The cheap headline rate is the basic tier only. Higher visual quality (plus and premium) costs more per minute, and DRM and custom domains are $100/mo add-ons each, so a premium, protected library costs well above the base rates.

Pricing questions

How much does Mux cost?
Usage-based and priced per minute of video, not per gigabyte. The free plan covers 100,000 delivery minutes plus 100,000 AI-workflow units each month, up to 10 stored videos, on-demand only, no card. Pay as you go adds live video, unlimited storage and a $20 monthly credit; credit plans are Launch ($20/mo for $100) and Scale ($500/mo for $1,000). Base rates at 720p basic quality: input is free, storage runs $0.0024 and delivery $0.0008 per minute, with the first 100,000 delivered included. 1080p costs 1.25x, 4K is 4x. The player and the analytics cost nothing; DRM adds $100/mo plus $0.003 per play, and custom domains are $100/mo. Enterprise discounts start above $3,000/mo. Checked 28 September 2026.
Is there a free plan or trial?
Yes, Mux has a free tier. Any paid trial is noted above.
Will the price change as I scale?
Often, yes. Read the billing basis above: metering on plays, bandwidth or storage means your bill moves with usage, so the headline price is only the starting point.

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