How much does Wistia cost?

The panel at the top shows the cheapest way in, and the section under it lists each plan and what it includes.

Is there a free plan or trial?

Yes, Wistia has a free tier. Any paid trial is noted above.

Will the price change as I scale?

Often, yes. A bill based on plays, attendees, bandwidth or storage rises with usage, so the headline price is only the starting point.

Wistia pricing

Summarize with:

What Wistia costs, what each plan charges for, and what to expect as your traffic grows.

By Dominic Reyes, lead reviewer. Edited by the Play That Sells desk.

What Wistia costs

Free: 25 GB storage, 200 GB bandwidth/mo, 1 user, Wistia branding. Business $79/mo annual: 250 GB+ storage, 1 TB bandwidth/mo, 3+ users, CTAs, heatmaps, A/B tests; extra user $25/mo. Business+Signals $329/mo annual: HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua, Klaviyo integrations, lead scoring, pipeline attribution. Optional +1 TB bandwidth subscription $150/mo on top of included 1 TB.

Prices as of 24 October 2026, from the vendor's pricing page.

What works

Real webinar software plus a polished, on-brand, ad-free player, in one platform.
The Automation Suite pushes video and webinar engagement into HubSpot, Marketo and Pardot, so watch behaviour becomes a lead signal your sales team can act on.
Heatmaps, engagement graphs and A/B testing give marketers serious reporting, and there is a free plan to start.

What to watch

It is built for B2B content and demand generation. A cold direct-response sales video will not get sound-first autoplay that restarts, or a sale posted back from the cart.
Costs climb as the library grows. Lead scoring sits on a higher plan, each extra person is billed, and storage and bandwidth are capped.

Pricing questions

How much does Wistia cost?: The panel at the top shows the cheapest way in, and the section under it lists each plan and what it includes.
Is there a free plan or trial?: Yes, Wistia has a free tier. Any paid trial is noted above.
Will the price change as I scale?: Often, yes. A bill based on plays, attendees, bandwidth or storage rises with usage, so the headline price is only the starting point.

What we read

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