Gumlet vs Adilo

The real split: a managed host against a marketing-first one

Both host video, hand you an embed and protect it with DRM, so on a feature checklist these two overlap more than most pairs on this site. The difference is what each was built around. Gumlet is a managed media platform built by engineers: it hosts and streams your video and, on the same account, optimizes the images on your website, serving AVIF and WebP to speed up your pages. Adilo is a marketing host from BigCommand, built so the video itself does the selling, with in-video calls to action, lead capture, split tests and retargeting pixels running from the dashboard.

That framing decides most of what follows. Gumlet suits a product or growth team that wants fast, reliable playback, image optimization and a bill it can read, and treats the video as one asset among many. Adilo suits a marketer whose video has one job, to convert, and who wants the selling tools working the moment they log in without a bandwidth meter running. Ask what the video is for and who will maintain it, and the pair usually sorts itself.

Where they actually differ

What comes in the box. Gumlet gives you adaptive streaming, a clean ad-free player, live streaming, AI subtitles and chapters, one-click DRM, and the thing no rival here matches: an image-optimization CDN that shrinks and reformats your site images automatically. It has in-player CTAs, lead forms and Google and Meta pixels too, but they are a feature, not the point. Adilo leads with the selling layer: in-video CTAs and buy buttons, lead-capture forms you can drop at any timestamp, thumbnail and A/B split tests, Facebook and Google retargeting pixels, a built-in screen and camera recorder and AI captions, most of it live on the free plan. For a marketer, Adilo's split tests and timestamped forms are the gap that matters; for a team that also runs a content-heavy website, Gumlet's image side is a second product they would otherwise buy separately.

What you pay for, and how. This is the sharpest line, and the two make opposite bets. Gumlet meters two things, storage minutes and streaming bandwidth, on published plans: a free-forever tier, then Creator at $6 a month on annual billing, up through Growth and Business, with bandwidth billed past your allowance at a per-gigabyte overage rate. Adilo takes the other side. It gives unlimited bandwidth and plays on every plan, including free, and meters storage instead, so a clip that goes viral never returns a surprise delivery bill. If your audience is large or unpredictable, Adilo's model is the safer one on cost. If your library is small and traffic is modest, Gumlet's published per-gigabyte pricing is usually cheaper and always legible.

The word unlimited, and the word overage. Each model has a catch worth naming. Adilo's headline is unlimited bandwidth, and that part is real, but unlimited has a history here: buyers sold unlimited storage, including lifetime-deal holders, report being told a storage cap now applies with an upgrade-or-lose deadline. Unlimited on Adilo has meant bandwidth and plays, not storage, so read storage as the resource you are actually buying. Gumlet's risk runs the other way. Its bandwidth is metered with no hard spend cap, so a video that unexpectedly takes off can run up overage past your plan allowance. Set usage alerts on Gumlet; get your storage limit in writing on Adilo.

Keeping the video protected. Both do this well, and it is close. Gumlet offers certified Widevine and FairPlay DRM as a one-click $99-a-month add-on, plus dynamic watermarks, domain and geo restrictions and signed URLs on the standard plans. Adilo carries multi-DRM encryption, personalized dynamic watermarking, domain whitelisting, geo-blocking and IP licensing, with the dynamic watermark sold as a paid add-on. For a course seller who needs to stop downloads and screen-recording, either will do the core job; check the current DRM pricing on both, because that is where the real cost hides.

Selling features, and one thing to be clear about. Adilo is the stronger of the two at making a video sell on its own: split tests on thumbnails and players, lead forms at any point in the timeline, and a retargeting pixel that fires on watch time. Gumlet's CTAs, forms and pixels cover the basics but stop short of A/B testing the player. Neither, though, ties a play to a cart-verified sale or fires that confirmed sale back to the ad platforms server-side. Firing a pixel on watch time and capturing an email is engagement and retargeting, not revenue attribution, which is a different job again.

Reliability and support. This is where the risk sits, and it sits on both, differently. Gumlet scores extremely well in aggregate, around 4.7 across 357 G2 reviews and 4.9 across 202 on Capterra, and reviewers praise fast playback and value. But there are documented reliability incidents: a community thread where every embed on an account returned a dashboard-only error, and AppSumo buyers reporting an outage with no fix ETA and slow support when it broke. Adilo holds a strong Capterra score too, around 4.8 across roughly 740 reviews, many of them seller-invited, and its recurring critical theme is slow or unresponsive support and disputed refunds, usually tangled up with billing and the storage-plan changes. Whichever you pick, pilot it, keep your master files, and test playback where your buyers actually are.

If the video's job is a direct-response sale: TrackPlay

There is a third situation neither of these was built for. If the video is a VSL running on cold paid traffic, and the only number that counts is whether the play produced a sale, TrackPlay is aimed straight at that job. It hosts the video behind one embed and ties every second watched to who actually bought, then posts the cart-verified sale back to Meta, TikTok and GA4 server-side, onto the play that earned it. Adilo can fire a retargeting pixel on watch time and capture an email; Gumlet can host it fast and show you view counts. TrackPlay is built to tell you which ad, which play and which cut of the video produced revenue.

It backs that with a player made for cold traffic, sound-first autoplay, timed CTA cards and watch gates, per-second retention split into buyers versus non-buyers with the pitch moment marked, and split tests decided on real sales with statistical significance rather than on views or clicks. Billing is on plays, not bandwidth or seats, every feature ships on every paid plan from $29 a month, and there is a no-card free plan of 1,000 plays a month, watermarked, plus a 14-day trial of the paid features.

The catch is real, and it is the flip side of that focus. TrackPlay is narrow by design: built for paid-traffic VSL conversion, it is not a general video host or a B2B content library, so it has none of the channels, SEO pages or webinar tooling of a marketing platform like Wistia, and it is a poor fit if the video's job is content marketing rather than a direct-response sale. If you are hosting course lessons, optimizing site images or running a marketing media library, Gumlet or Adilo is the right home and TrackPlay is not for that work. It is also a very new product with thin outside proof: the testimonials are on its own site, there is little third-party review footprint yet, and signup is currently invite-only, which is what you would expect of a platform this recent. Weigh it when the sale, not the view, is the goal.

Read our full TrackPlay review for how the attribution and split testing hold up.

Which one for you

Choose Gumlet if you want a fast, well-built managed host with a bill you can read, and especially if you also run a content-heavy website: the image-optimization CDN is a second product on the same account, the entry price is low, and the aggregate review scores are among the best on this site. Pilot it first and set usage alerts, because the reliability incidents and metered bandwidth are the two things to watch.

Choose Adilo if the video's job is to sell and you want the marketing tools out of the box: split tests, lead capture at any timestamp, retargeting pixels and content security, on a host that never charges for bandwidth no matter how many people watch, with a free plan to start. Go in reading storage as the metered resource, and go in with eyes open on the support and refund record, because that is where the complaints cluster.

Choose TrackPlay if the video is a VSL on paid traffic and you are measured on sales: you want the play tied to the cart and the conversion fired back to the ad platforms, not a retargeting pixel or a view count.

Pricing, compared

Gumlet publishes its prices, which is half the point of picking it. A free-forever plan gives you 60 storage minutes, 100 GB of bandwidth a month and one seat. Creator is $6 a month on annual billing, with 1,000 storage minutes, 3,000 GB of bandwidth, domain restriction and the Google and Meta pixel; Growth is $19 and Business $99, adding seats, storage and custom viewer analytics. Bandwidth past your allowance is billed per gigabyte, from $0.50 on the free plan down to $0.06 on Business, and certified Widevine and FairPlay DRM is a $99-a-month add-on on any paid plan.

Adilo runs a free-forever plan with unlimited bandwidth and plays and a storage allowance, then a storage-priced Unlimited plan above it. The number to watch is storage, because bandwidth and plays are never metered. One frustration is that the public pricing page hides the paid figure behind a storage picker, so you have to create an account to learn what you will actually pay, and the tiered prices older reviews quote have changed. Confirm your storage limit in writing before you move a library across, given the recapping some buyers have reported.

The two do not reconcile to a single number, because one bills on storage and bandwidth against published allowances and the other bills on storage alone with bandwidth thrown in. Estimate your monthly views and file sizes: a high-traffic public video usually costs less on Adilo's free bandwidth, while a small library with predictable traffic is cheaper and clearer on Gumlet. If the video is a paid-traffic VSL, note that TrackPlay bills on plays from $29 a month with every feature included, a different axis again, because you are paying for conversion tooling rather than raw hosting.

Prices checked September 2026. Verify on the vendor site before you buy.